AVSO AND OFFSPRING INTRODUCE THE 2010 FORD FUSION HYBRID
Following their exciting campaign introducing Ford’s new F-150 last fall, New York-based A Very Small Office (AVSO) in collaboration with design and animation studio Offspring has launched a series of three graphically exciting :30s introducing the new Ford Fusion and Fusion Hybrid. The We Speak Car campaign features vibrant landscapes, oversized typography, and bold voiceovers that highlight the features of the dynamic new vehicle that sets it apart from Ford’s established existing lines.
Each of the efforts feature various live action Ford Fusion models bookended in colorful typographic quotation marks, then cascading through a graphical wonderland along a whitewashed backdrop, encountering, altering, and generating simple geometric forms, cities, and gas stations. The stark backdrop highlights the car’s superb styling and design; the onscreen images reinforce its superior technological features; and the car’s relentless drive through the shifting landscape spotlight its strong presence as it drives optimistically toward the future.
“With so much bad news streaming from Detroit lately, we wanted to create a source of optimism, both for Ford and potential buyers,” noted AVSO Director Mikon van Gastel. “We think this car represents a major departure for Ford, representing a whole new way of building vehicles, and we wanted a forward thinking campaign that would surprise and inform people all at once.”
Hybrid, focuses on the unique advantages that the Fusion offers as a Hybrid, such as its 41 miles-per-gallon average in the city. To reinforce the environmental benefits of such efficiency, the graphics surrounding the white backdrop continually morph into tangles of tree leaves and roots as the Fusion zooms effortlessly through cityscapes and wide-open terrain, sometimes streaking a trail of green behind it which were inspired by the innovative eco guide on the digital smart gauge instrument panel, unique to the Fusion Hybrid.
I-4 highlights the Fusion as the most fuel-efficient midsize sedan in North America, as the car whips past – and avoids – a collection of graphical gas stations. Van Gastel comments, “I-4 is about the duality of the car’s personality. Our hero silver car speaks to the model’s fuel efficiency which is impressive for a traditional engine, and the red car delves into the model’s performance power, which is unique for a 4-cylinder…you might not expect it to be fun to drive, but it is!”
In Sync, three individual Ford models painted three different colors, all with distinctive features move from one to the next with seamless elegance. The spot showcases the vehicle’s voice-activated Sync system, through which a driver can place a phone call, activate the sound system, or request directions from a GPS without taking their hands off the wheel. A sequence of arrows and stylized words appear over, inside, and between the speaking Fusion cars to reinforce the power of spoken language to guide the vehicle’s operation.
Rather than following the traditional vendor model, in which the studio works with the advertising agency from a distance, AVSO teamed up with JWT/Team Detroit to collaborate on the spots from concept to final execution, creating a true partnership.
“One of the things that AVSO has prided itself on since inception – and we share this trait with our colleagues at Offspring – is our willingness to innovate not just in our product, but in our process as well,” stated AVSO Executive Producer Saffron Case. “This collaboration with JWT/Team Detroit is just one example of our team pulling together to do things differently without compromising the quality of the final product.”
The Creds:
Client: Ford
Spot Title: “Sync”, “Hybrid”, “I-4″
Air Date: 3/3/09
Agency: JWT/Team Detroit
ECD: Toby Barlow
AD: Curtis Melville
Copywriter: Steve Silver
Agency Producer: Bob Rashid
Prod Company: AVSO
Director: Mikon van Gastel
DP: Stefan von Borbely
EP: Saffron Case
Line Producer: Nina Huang
Post-Production: Offspring
CD: Mikon van Gastel
Editor(s): Nathan Caswell & Cass Vanini
EP: Joanna Fillie
Producer: Suzanne Potashnick
Telecine: Nice Shoes
Colorist: Chris Ryan
Inferno: Guava
Artist(s): Aron Baxter, Rich Schreck, Jason Farber
Audio Post: Sound Lounge
Mixer: Rob Sayers
Shoot Location: San Bernardino Airport
For more info visit: http://www.trustcollective.com/portfolio/content/avso_ford.htm
Duration : 0:0:31
Ford is a leader in the development of Battery Electric Vehicles. Earlier this year it unveiled the Tourneo Connect BEV and last week it announced it was developing a fleet of electric Focus prototypes.
The Tourneo Connect BEV is developed with UK-based Smith Electric Vehicles, part of the Tanfield Group.
Duration : 0:2:5
FBNs Jeff Flock on the automakers partnership with Azure Dynamics to make electric drive trains.
Duration : 0:2:3
Driving my Electric Car with my home made 3 phase inverter running a Siemens Ford Motor.
Duration : 0:2:22
The Fusion Hybrid can go over 700 miles between fillups, which for the average commuter translates into a stop at the pump once a month. The I-4 engine gets 34 mpg in highway driving. It features Drive electric only or electric and gas combined, flex-fuel capable, electronic display of track in the Hybrid powertrains four modes of operation and regenerative braking that captures 94 percent of energy lost to braking friction.
High-tech gauge panel teaches you to drive smart, the exclusive dual LCD SmartGauge™ Cluster with EcoGuide is an innovative gauge cluster that provides real-time information to help you get the most efficiency from your Fusion Hybrid. SmartGauge™ with EcoGuide uses dual liquid crystal display (LCD) screens on either side of the center-mounted speedometer. A tutorial built into the display lets you choose one of four data screens for the level of information you want — Inform, Enlighten, Engage or Empower — and explains your options within each. Steering wheel-mounted controls make it all easy. All levels can indicate instant fuel economy; fuel economy history; odometer; engine coolant temperature; plus trip data including fuel economy, time-elapsed fuel economy and miles to empty . Watch the display grow leaves when you drive efficiently. Or watch them fade when you dont. More leaves = more mpg (up to 41 mpg city). This green motivator works during any of the four display modes.
2010 Fusion offers all the great features of the available voice-activated Ford SYNC® System* — plus two new features: 911 Assist™ and Vehicle Health Report. With SYNC you can access your music collection on your MP3 player by genre, album, artist or song title and operate your Bluetooth®-enabled phone with simple voice commands. You can even make music selections through your flash drive by voice command. SYNC gets a major system upgrade with the addition of 911 Assist. Within seconds after airbag deployment, SYNC uses your cell phone connection you programmed into the system to make a call to a local 911 emergency operator. A pre-recorded message will then play when the call is answered, and youll be able to communicate with the 911 operator.† Along with 911 Assist™, SYNC will offer a Vehicle Health Report feature. SYNC gathers information from the vehicles control modules and transmits it through the cell phone connection you programmed into the system to Ford by way of an 800-number. You can receive these health reports free of charge by e-mail or text-message alerts. SYNC is optional in Fusion SE; standard in Fusion SEL and Sport models and also in the Fusion Hybrid.
The V6-powered Fusion with class-exclusive* All-Wheel Drive (AWD) improves traction and handling on any surface where wheel slip can occur, such as ice, snow, mud, gravel or even dry pavement. It constantly monitors driving conditions and distributes engine torque to the wheels with the most traction. So if the front wheels are experiencing poor traction, AWD will automatically transfer more torque to the rear wheels or the wheels having the most traction. At highway speed, the AWD system automatically deactivates to help conserve fuel but is able to reactivate if wheel slip is anticipated or detected.
Theres the all-new Fusion Hybrid. While so much attention is paid to its outstanding best-in-class fuel economy, the 2.5L Atkinson-Cycle Hybrid I-4 system combines with the electric motor to generate 191 net horsepower rating, delivering the power.
When you see a Light Ice Blue Metallic Fusion, its an all-new Fusion Hybrid. 17 15-spoke painted aluminum wheels and the Road & Leaf badge are also unique features that say this is a very special Ford Fusion.
People who drive hybrids or electric vehicles care about the environment, so should you.
Duration : 0:0:59
Watch this working Detroit Electric drive out of the Edison Ex. and on the street.
Owned by Union College, and formally owned by Wizard of Schenectady Charles Steinmetz.
Duration : 0:2:52
From the 2010 New York Auto Show, Cars.com’s Kelsey Mays takes a look at the 2011 Hyundai Sonata Hybrid.
Duration : 0:2:41
http://rocketboom.com/low-emission-cars
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Rocketboom Tech’s Ellie Rountree visits the 2010 New York International Auto Show to check out the latest innovations in hybrid and electric cars.
2010 New York International Auto Show
http://www.autoshowny.com/
This episode was made in collaboration with Intel!
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Duration : 0:4:33
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2010 Ford Fusion Hybrid and 2010 Mercury Milan Hybrid. Even as gas prices begin to steady, hybrids remain popular as people look for new ways to save money. For 2010, Ford is introducing two new vehicles that are sure to get some attention from frugal-minded buyers: the Ford Fusion and Mercury Milan Hybrids. Equipped with Ford’s next-generation hybrid system, the Milan and Fusion Hybrids are expected to travel 700 miles on a single tank of gas and the automaker claims that both models will get five miles per gallon better than the Toyota Camry Hybrid. The new hybrid system also does something that most other hybrids on the market can’t do – travel at 47 miles per hour on electricity alone. The Ford Fusion and Mercury Milan Hybrids will hit dealerships later this year. For more new car reviews, interviews and automotive news visit http://www.kbb.com today.
Duration : 0:0:54
There are some good signs for Detroit and troubled Japanese automaker Toyota, as sales for hybrid and fully-electric vehicles are soaring. CBS News’ Anthony Mason reports.
Duration : 0:2:27