AVSO AND OFFSPRING INTRODUCE THE 2010 FORD FUSION HYBRID
Following their exciting campaign introducing Ford’s new F-150 last fall, New York-based A Very Small Office (AVSO) in collaboration with design and animation studio Offspring has launched a series of three graphically exciting :30s introducing the new Ford Fusion and Fusion Hybrid. The We Speak Car campaign features vibrant landscapes, oversized typography, and bold voiceovers that highlight the features of the dynamic new vehicle that sets it apart from Ford’s established existing lines.
Each of the efforts feature various live action Ford Fusion models bookended in colorful typographic quotation marks, then cascading through a graphical wonderland along a whitewashed backdrop, encountering, altering, and generating simple geometric forms, cities, and gas stations. The stark backdrop highlights the car’s superb styling and design; the onscreen images reinforce its superior technological features; and the car’s relentless drive through the shifting landscape spotlight its strong presence as it drives optimistically toward the future.
“With so much bad news streaming from Detroit lately, we wanted to create a source of optimism, both for Ford and potential buyers,” noted AVSO Director Mikon van Gastel. “We think this car represents a major departure for Ford, representing a whole new way of building vehicles, and we wanted a forward thinking campaign that would surprise and inform people all at once.”
Hybrid, focuses on the unique advantages that the Fusion offers as a Hybrid, such as its 41 miles-per-gallon average in the city. To reinforce the environmental benefits of such efficiency, the graphics surrounding the white backdrop continually morph into tangles of tree leaves and roots as the Fusion zooms effortlessly through cityscapes and wide-open terrain, sometimes streaking a trail of green behind it which were inspired by the innovative eco guide on the digital smart gauge instrument panel, unique to the Fusion Hybrid.
I-4 highlights the Fusion as the most fuel-efficient midsize sedan in North America, as the car whips past – and avoids – a collection of graphical gas stations. Van Gastel comments, “I-4 is about the duality of the car’s personality. Our hero silver car speaks to the model’s fuel efficiency which is impressive for a traditional engine, and the red car delves into the model’s performance power, which is unique for a 4-cylinder…you might not expect it to be fun to drive, but it is!”
In Sync, three individual Ford models painted three different colors, all with distinctive features move from one to the next with seamless elegance. The spot showcases the vehicle’s voice-activated Sync system, through which a driver can place a phone call, activate the sound system, or request directions from a GPS without taking their hands off the wheel. A sequence of arrows and stylized words appear over, inside, and between the speaking Fusion cars to reinforce the power of spoken language to guide the vehicle’s operation.
Rather than following the traditional vendor model, in which the studio works with the advertising agency from a distance, AVSO teamed up with JWT/Team Detroit to collaborate on the spots from concept to final execution, creating a true partnership.
“One of the things that AVSO has prided itself on since inception – and we share this trait with our colleagues at Offspring – is our willingness to innovate not just in our product, but in our process as well,” stated AVSO Executive Producer Saffron Case. “This collaboration with JWT/Team Detroit is just one example of our team pulling together to do things differently without compromising the quality of the final product.”
The Creds:
Client: Ford
Spot Title: “Sync”, “Hybrid”, “I-4″
Air Date: 3/3/09
Agency: JWT/Team Detroit
ECD: Toby Barlow
AD: Curtis Melville
Copywriter: Steve Silver
Agency Producer: Bob Rashid
Prod Company: AVSO
Director: Mikon van Gastel
DP: Stefan von Borbely
EP: Saffron Case
Line Producer: Nina Huang
Post-Production: Offspring
CD: Mikon van Gastel
Editor(s): Nathan Caswell & Cass Vanini
EP: Joanna Fillie
Producer: Suzanne Potashnick
Telecine: Nice Shoes
Colorist: Chris Ryan
Inferno: Guava
Artist(s): Aron Baxter, Rich Schreck, Jason Farber
Audio Post: Sound Lounge
Mixer: Rob Sayers
Shoot Location: San Bernardino Airport
For more info visit: http://www.trustcollective.com/portfolio/content/avso_ford.htm
Duration : 0:0:31
Comet has launched a pilot scheme that offers customers free charging for electric vehicles. Comet is the first retailer to offer the service to customers, with Plug & Go points in its store car park in Purley Way, Croydon.
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Toyota Prius – Hybrid Sinergy Drive
The electric car charging company and OUC plan to install 300 to 500 stations around Orange County over the next 1 1/2 years, and nearly 5,000 will be coming to eight other regions. This will make Central Florida the leading market to test the initiative.
“Now we’re starting to see the vehicle manufacturers make these vehicles, and we need to be able to support that,” OUC spokesman Tim Trudell said. “So that’s the infrastructure we’re investing in right now.”
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This is an 1961 Austin Healey Bugeye Sprite. I added the wind-up key and now it’s the ultimate hybrid car! It gets 100 plus smiles per gallon!
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We take a spin in the new sporty hybrid from Honda, the Honda CR-Z
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The new Toyota Prius Plug-In Hybrid car was presented in Strasbourg.
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Hybrid Regeneration Mode: An ingenuous Hybrid Mode is the REGEN-Mode. By using the inertia or kinetic moving force of the vehicle the Hybrid Computer uses the electric motors to generate a high voltage and recharge the HV batteries. This is why Hybrid vehicles are so efficient. The Hybrid system uses the moving impulse of the car to apply a field to the M1 electric motor/generator and inducing a voltage. The Inverter then changes this voltage and charges the HV batteries. See it here in clear detail with CG animation. Excerpt from out hybrid series DVD. Copyright Mandy Concepcion.
Duration : 0:3:12
many times a fuel efficient diesel is a better choise over time than buying a hybrid.
Duration : 0:4:54
http://www.edmunds.com/insideline/do/Drives/FirstDrives/articleId=124716?tid=edmunds.il.home.photopanel..2.*
He was tall, looked fit in his spandex bicycling gear and — the reason we were a bit nervous — he was glaring at the little silver roadster with distaste. Had we inadvertently forced him off the road on one of our passes while photographing the electric-powered 2008 Tesla Roadster? No. His problem, it turns out, is that the car is “too quiet.” The Tesla, clean and silent but for the hiss of tires on asphalt and the whine of the electric motor’s cooling fan, disturbed him because he didn’t hear it coming as we scooted by him on a twisty section of Skyline Boulevard in the mountains above Tesla’s headquarters in San Carlos, California.
Duration : 0:3:57